About us

Nutranext Supplement Center

The official wholesale portal of Nutranext" including high quality products from the following brands

Rainbow Light

Rainbow Light was founded in 1981 in beautiful Santa Cruz, California by a team of individuals with a shared passion for providing healthy nutritional supplements grounded in the power of nature.

The Rainbow Light name ties back to the first product we offered—spirulina. In the early days, during nutritional content testing procedures, our researchers discovered that spirulina refracted all the colors of the rainbow under a light spectrophotometer. These rainbow colors revealed the full spectrum of nutritional constituents present in spirulina. Inspired by the power of nature, viewed through the lens of science, our brand name was born.

Today, Rainbow Light's leadership role continues to evolve as their team utilizes new research and leverages broad expertise to formulate innovative supplemental choices specific to age, lifestyle and health concerns. Rainbow Light remains dedicated to fulfilling their mission of being the performance leader in building a stronger state of health for their customers, natural trade partners, global community and planet.


NeoCell manufactures the world's #1 Collagen supplement formulas for vibrant youth, glowing beauty and unstoppable vitality.

For over two decades, NeoCell's ethos has remained concrete - deliver the highest potency collagen support products to provide the world with access to what we call the "miracle molecule" of Collagen. Collagen is the most abundant protein in the body, best known for its role in providing structure and promoting regeneration of connective tissue. BioActive NeoCell Collagen™ is standardized to a very low molecular weight and enzymatically hydrolyzed to enhance absorption and bioactivity. From nutricosmetics to sports nutrition, each NeoCell product is formulated with scientifically advanced ingredient profiles to synergistically promote vital collagen health, while adhering to the highest standards to ensure absolute safety and utmost purity.

NeoCell is known for award-winning innovation, sustainable packaging initiatives, charitable giving and driving the entire collagen category through education and marketing.

Sedona Labs

Sedona Labs® was founded in 1987 in Sedona Arizona with the goal to produce synergistic natural products to support the health of the digestive system. Sedona's iFlora® supplements are a long-time consumer favorite, featuring symbiotic blends of researched probiotic strains combined with a gentle prebiotic fiber to help the probiotics proliferate. Dedicated to providing premium science-based probiotic solutions for whole body health, Sedona Labs has formulated products targeted to support digestive and immune health, sinus and bronchial health, women's health and oral health. Sedona probiotic blends feature a patented cryo-protectant technology to preserve integrity of the bacterial wall during manufacturing and storage, to allow passage through the acidic environment of the gastrointestinal tract, and to promote shelf-stability with no refrigeration required.

Natural Vitality

Since the development of its flagship anti-stress product Natural Calm® in 1982, Natural Vitality® has stayed true to its mission of providing premium products to support stress management, with a line of supplements formulated to produce a noticeable result. Natural Calm is the best-selling, award-winning ionic magnesium powder that mixes easily in water to restore healthy magnesium levels quickly and effectively. Magnesium is an essential mineral required for more than 300 biochemical reactions, and over half of Americans are estimated to be deficient. Natural Vitality’s products utilize organic, non-GMO, and plant-based ingredients whenever possible. In 2007, Natural Vitality created the Calm Earth project, which supports organizations involved in organic and sustainable agriculture and soil restoration.